Commodity:
This conceptual case study was inspired by Libby Mars’ essay “Post Authentic Sincerity”.
- Use a cultural text to inspire a brand and product.
- Develop a concept, message, and visual language in sync with an identified user and market.
- Explore “appropriate” packaging options.
Packaging Design, Brand Identity
Design Concepts with Delphine Keim
Commodity: operates within a premium generic visual identity.
Sattelite Imagery sourced from NASA Worldview and Image Observatory.
Type in use:Nimbus Sans by URW++